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Big 12 commissioner Brett Yormark is trying to make the league ‘cool’

Posted on October 19, 2022

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Big 12 commissioner Brett Yormark is trying to make the league ‘cool’

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Has anyone ever considered Ames, Manhattan or Stillwater cool? Maybe not, but Big 12 commissioner Brett Yormark is running full-speed into the task.

IRVING, Texas — Brett Yormark walks into a conference room in Big 12 headquarters, not so many hours after a 4 a.m. wake-up call and 6 a.m. flight from New York City. 

He’s a man on the move. 

Yormark is a dead ringer for actor David Hyde Pierce, the wondrous Dr. Niles Crane of “Frasier” fame, only without the neurosis. Yormark is hard-working, hard-charging, confident-talking. 

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