Big 12 commissioner Brett Yormark is trying to make the league ‘cool’

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Big 12 commissioner Brett Yormark is trying to make the league ‘cool’

Has anyone ever considered Ames, Manhattan or Stillwater cool? Maybe not, but Big 12 commissioner Brett Yormark is running full-speed into the task.

IRVING, Texas — Brett Yormark walks into a conference room in Big 12 headquarters, not so many hours after a 4 a.m. wake-up call and 6 a.m. flight from New York City. 

He’s a man on the move. 

Yormark is a dead ringer for actor David Hyde Pierce, the wondrous Dr. Niles Crane of “Frasier” fame, only without the neurosis. Yormark is hard-working, hard-charging, confident-talking. 

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