Florida Man Burns Yeezy Collection in Viral Clip



  • A Florida man is among several who burned his Yeezy collection to protest Kanye West’s antisemitism.
  • Danny Shiff says that for every pair of shoes he burns, he’ll donate another two pairs to charity.
  • The rapper has been dropped by several major brands, including Adidas, which makes Yeezys.

A Florida man burned his Yeezy shoe collection on social media in protest of antisemitic remarks made by Kanye West.

Danny Shiff, who runs an investment and development firm in Miami Beach, told NBC Miami his family owns 45 pairs of Yeezy’s between them. Since October 17, Shiff’s been setting his Yeezy collection on fire and posting videos of the burning shoes to Instagram and TikTok. 

“Kanye West is going to spread this hate and talk this shit. It’s time that everybody drops him,” he said.

 

Shiff, originally from Israel, is protesting antisemitic remarks made by West earlier this month. On October 8, West tweeted that he was “going death con 3 on JEWISH PEOPLE.” The following week, West appeared on Revolt TV’s “Drink Champs’ podcast and said, “the Jewish community, especially in the music industry…they’ll take us and milk us till we die.” 

At the time, he told podcast hosts N.O.R.E and DJ EFN that brands like Adidas wouldn’t drop him no matter what he said.

But West’s calculations were incorrect — in the weeks since his interview, brands including Adidas, Gap, and Balenciaga severed ties with the rapper and producer. On October 27, West said he lost more than $2 billion in a day after Adidas — makers of his Yeezy shoes — ended its relationship with him. 

In an Instagram post on October 28, Shiff said he’d be saving the burned shoes for an art installation.

“These shoes were burnt to make a statement. I do agree that it is a waste to burn them, as there are many needy people in the world. So now I will make an art installation from all these shoes and try to auction it during Art Basel In Miami this winter. All proceeds will go to charity,” he wrote, adding that he was looking for artists to collaborate with. 

On October 28, Shiff said in a video that after burning nine pairs of Yeezy’s on camera, his tenth pair would be his last video, and that he would auction off the rest of his Yeezy’s for charity. 

Though Shiff’s videos have not been going viral on his own accounts, typically receiving hundreds of views and likes, a clip from one of his earliest videos has been circulating on TikTok and has received hundreds of thousands of views each on several accounts that have re-uploaded it onto the platform.  

The viral clip has stirred significant levels of debate on the platform, with some people saying they think the act of burning the shoes was performative and unlikely to have any significant impact on Ye’s wealth and profits from the Yeezy brand. 

“It doesn’t matter if you burn, donate, or auction them all, either way, he already got the money. why waste?” said a top comment with 1,600 likes under a viral repost of Shiff’s video.

One TikToker who reacted to Shiff’s clip said he would have “just sold them off” instead of burning them, while another user accused Shiff of filming the videos for “views.” 

Some other TikTok users stood in solidarity with Shiff, with one user writing, “It’s not about money, it’s about sending a message,” under a viral repost of the clip. 

A handful of others have filmed themselves either burning or throwing away their Yeezy’s over the past few weeks to protest the rapper’s remarks. 

“Kanye’s antisemitism and white lives matter propaganda on top of his degrading attacks on everyone who calls him out is absolutely disgusting and I’m no longer interested in having these as part of my shoe collection,” wrote one user in an on-screen caption on an October 11 video, where she threw a pair of orange Yeezy sliders in a dumpster. 

Prior to making antisemitic remarks, Ye was widely criticized for other offensive behavior. He hosted a pop-up shop in July, as Dezeen reported, where shoppers had to “Dumpster dive” for Yeezy clothes, and he previously required Gap to sell his merchandise in trash-style bags.

He also sported a “White Lives Matter” shirt at Paris Fashion Week and sent a box of the shirts to homeless people on Los Angeles’ Skid Row. Homeless advocates accused West of turning unhoused people into a “political prop.”

Danny Shiff, Adidas, and representatives for Kanye West did not immediately respond to Insider’s request for comment.

For more stories like this, check out coverage from Insider’s Digital Culture team here. 





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