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Gwyneth Paltrow’s Goop Holiday Gift Guide Includes a $75 Bag of Poop


  • Gwyneth Paltrow’s lifestyle brand Goop released its annual holiday guide on Tuesday.
  • The guide features a $75 bag of animal waste manure, among other pricey items. 
  • Neon toilet paper, a joint-rolling machine, and a $225 personalized song are also included in the guide.

Gwyneth Paltrow’s wellness brand Goop suggests you gift a bag of poop to your loved ones for the upcoming holiday season. On Tuesday, Goop released its 2022 “Ridiculous but Awesome Gift Guide,” which features a $75 bag of compost from Flamingo Estate.

Goop’s “Ridiculous but Awesome Gift Guide” went live on Tuesday.


Flamingo Estate is a Los Angeles-based farm that sells a variety of natural goods like candles, beauty products, and wine, per the company’s website.

According to the product description on Goop, the compost is “a blend of free-range goat, horse, chicken, and cow manure.” 

The free-range composted manure is only available for local delivery in Los Angeles and is currently sold out, according to Goop’s website.

The Los Angeles-based natural goods company is selling free-range composted manure for $75.

Flamingo Estate

Representatives for Goop did not immediately respond to Insider’s request for comment. 

Other gifts featured in Goop’s holiday guide include a $239 satin baguette bag, a joint-rolling machine that nearly costs $300, and an African safari priced at $135,000 per person. 

This isn’t the first time Paltrow has sold controversial items.

In January 2020, Paltrow shocked the internet when Goop began advertising a $75 candle that smelled like her vagina. According to Insider’s Canela López, the candle sold out in hours. Later that month Paltrow revealed on NBC’s “Late Night with Seth Meyers” that the product “sort of started out as a joke.”

Price points for items featured in Goop’s 2022 holiday gift guide.



In May 2022, Paltrow sparked controversy on social media when Goop announced that $120 jewel-encrusted, alpaca wool disposable diapers were available for purchase on the website.

In a May 11 video shared on Goop’s Instagram, Paltrow said the announcement was a hoax that intended to “highlight what a diaper tax could cost families annually.”


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