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Jaclyn Hill is launching a third company — and it’s been a long time coming. The OG beauty YouTuber (turned beauty mogul turned jewelry designer) dropped the first collection in her loungewear brand, Koze (pronounced “cozy”), on October 25, 2022. “I’ve been working on this brand for so long that when I launched my jewelry line a year ago, so many [of my subscribers] guessed that it was going to be a brand like this,” the 32-year-old explained in a video on her channel. When the Koze team reached out with the opportunity to try the line ahead of the launch, I hopped at the chance to see for myself if it was worth the hype.
The first collection of Koze swag consists of two sets of pajamas (a short sleeve/shorts set and a long-sleeve/pants set), a robe, a blanket just big enough for two, a pair of slippers, and slipper socks. Prices range from $24 to $140, and after testing every item in the collection, it became clear that, for the most part, their cost matched their quality.