- TikToker David Ferris recorded a GRWM before checking to see if he’d been laid off from Twitter.
- “It’s my first time being laid off, so I want to make sure that I look good,” he told viewers.
- It follows a trend of using the “get-ready-with-me” format to create TikToks about job losses.
David Ferris, who worked as an internal auditor at Twitter for eight months, according to his LinkedIn profile, posted a get-ready-with-me TikTok video on November 4 — with unusually high stakes.
In the clip, Ferris prepared to open his email, which he predicted would tell him if he’d be one of the estimated 3,700 employees to be laid off from Twitter shortly after its new owner Elon Musk took the helm of the company.
“So this is my first time being laid off, so I want to make sure that I look good,” Ferris told viewers, squeezing hair product into his palm.
The next clip saw him sitting in front of a laptop. “OK moment of truth, checking the email. Let’s see,” he said.
“‘We regret to inform you your position has been impacted.’ Great, thanks for coming along on this journey with me,” Ferris said at the end of the clip, suggesting the email said he was being laid off.
The TikTok was filmed in the typical style of a get-ready-with-me, often referred to as “GRWM,” a genre of social-media post that takes the viewer through a routine in preparation for a particular day or event.
The video has since been viewed more than 529,600 times and received over 81,000 likes. Many of the top comments expressed sympathy for Ferris.
Around 50% of Twitter’s workforce has been laid off since Musk’s takeover, according to a November 4 tweet from the company’s head of safety and integrity Yoel Roth, with many former employees appearing to have heard the news via email.
In the past week, former Twitter employees have been using social media to share their stories of leaving the company, frequently drawing huge attention.
Ferris did not immediately respond to Insider’s request for comment.
Many workers are using the GRWM format to post about how the current economy is affecting them
Many TikTokers, especially tech workers, have recently been posting GRWMs they say are filmed before, after, or even partly during being laid off. The hashtag has 8.9 million views on the app.
“I’m starting with my primer,” 26-year-old TikToker @aneekss said in an October 5 “GRWM to get laid off” TikTok. “It’s pretty much empty at this point, I need to go buy a new one, but I don’t have an income anymore, so not sure when I’m going to do that.”
“You can see from my dark circles,” she said, applying her favorite “brightening” concealer to them, “I didn’t really sleep the night before.”
“I found out my company was going to do a big layoff and found out that I was going to be part of it,” she explained, adding, “But, you know, my eyebrows still had to look good for the lay-off conversation so I’m going in with my Anastasia Beverly Hills.” Then, she added bronzer to “snatch my face and show them what they’re missing.”
Kaitlyn Son, a product designer for Meta, according to her LinkedIn, posted a “GRWM: will I get laid off edition” on November 8, explaining she’d been feeling “super anxious” about layoffs and was unsure of her job security.
Brittany Yeh, a former marketing program manager at Lyft, according to her LinkedIn, posted a GRWM on November 7 expressing gratitude for the love and support she received after going viral for a video saying she had been laid off three days after receiving a welcome package.
As the US economy continues to shrink, with fears a recession could be on the horizon, many companies, including Meta, which owns Facebook and Instagram, Lyft, and Fintech giant Stripe are laying off workers and pausing hiring.